Iiyama Snow Festival 2026

• February 1, 2026 at 9:00 am
  Event date:
• February 10, 2026 at 5:00 am
  Event end:

History

The Iiyama Snow Festival (いいやま雪まつり) has been held for over 40 years in Iiyama City, Nagano Prefecture. The festival was created to revitalize the rural area and turn the region’s heavy snowfall into a cultural and artistic asset. What was once considered a challenge for residents has become a celebrated feature, attracting visitors to enjoy the winter scenery.

Over the decades, the festival has grown into a major winter event, drawing thousands of visitors annually. Snow sculptures, both large and small, are created by local residents, artists, and volunteers, transforming the city into a winter wonderland. The event celebrates creativity, community spirit, and the beauty of winter, offering a unique combination of art, culture, and outdoor activity.

The festival also aims to encourage tourism in Iiyama, giving visitors the opportunity to explore local traditions, cuisine, and attractions while enjoying the impressive snow creations.

Overview

Held in early February, the Iiyama Snow Festival features large-scale snow sculptures at the main venue, Municipal Johoku Field, and smaller creations throughout the city center. The festival provides visitors with opportunities for photography, exploration, and interactive experiences, such as snow slides and snowball play areas for families.

The event encourages visitors to explore beyond the main venue, making it a perfect starting point for experiencing Iiyama’s winter charm. Streets, parks, and local landmarks are decorated with snow art, creating a city-wide winter spectacle that combines creativity, tradition, and community involvement.

Highlights

• Large-scale snow sculptures at Municipal Johoku Field.
• Smaller snow creations throughout Iiyama City.
• Interactive areas for families and children.
• Winter exploration opportunities across the city.
• Community-driven festival celebrating local culture and snow artistry.

Why Jasumo Recommends?

• Witness intricate and large snow sculptures in a charming winter setting.
• Experience a unique festival that turns heavy snowfall into art.
• Ideal for photography enthusiasts and families.
• Explore Iiyama City and its winter attractions alongside the festival.
• A perfect combination of culture, art, and outdoor winter fun.

If you’re coming to Japan or are already here, and need help with custom tours, transportation, or booking tickets, contact us through the Contact Us page on Jasumo.

Schedule

• Dates: Early February 2026 (specific weekend to be confirmed)
• Main Event Time: Daytime to evening, with snow sculptures accessible throughout the day.

Pricing

• Entry: Free of charge.

Location

Venue: Municipal Johoku Field, Iiyama City, Nagano Prefecture

Address: 1370-1 Iiyama, Iiyama City, Nagano Prefecture 389-2253, Japan

Map Points & Nearby Landmarks:

• Iiyama Station: 5 minutes by taxi to the main venue.
• Toyota-Iiyama IC (Joshinetsu Expressway): About 15 minutes by car.
• Local streets and parks also feature smaller snow sculptures, easily accessible on foot.

Tips: Wear warm clothing and snow boots. Exploring the city streets allows you to see smaller sculptures and enjoy the local winter atmosphere.

Accommodation Options

Visitors can stay in Iiyama City or nearby Nagano towns, with hotels, ryokans, and guesthouses providing convenient access to the festival. Staying locally allows visitors to fully enjoy the daytime and evening festival activities.

Average costs range from ¥6,000 to ¥18,000 per night, depending on accommodation type and amenities. Early booking is recommended during festival weekends.

FAQs

When is the Iiyama Snow Festival held?

The festival is held in early February, with exact dates announced annually.

Are there large snow sculptures?

Yes, the main venue features large-scale sculptures, with additional smaller creations throughout the city.

Is there an admission fee?

No, entry to the festival is completely free.

How do I get to the main venue?

The Municipal Johoku Field is about 5 minutes by taxi from Iiyama Station, or 15 minutes by car from Toyota-Iiyama IC.

Can children participate in activities?

Yes, the festival includes interactive snow areas suitable for families and children.

Location