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June 25, 2026 at 2:13 am
Event date:
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June 27, 2026 at 2:13 am
Event end:
Navigating the New Era of Travel: Wellness, Digital, and Destination Strategy.
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The International Tourism Trade Show Tokyo 2026 is a leading B2B exhibition focused on the tourism and wellness tourism industries. Set to take place at Tokyo Big Sight from June 25–27,2026,the event will bring together key players from around the globe to explore new opportunities,trends,and innovations in tourism,accommodations,and wellness travel. The exhibition will concurrently host two specialized events:
- 4th International Wellness Tourism Expo
- 3rd Tourism Marketing Expo These expos will serve as valuable platforms for businesses to connect,discuss challenges,and discover profitable solutions for the future of tourism.
Event Details
- Dates: June 25–27,2026
- Opening Hours:
- June 25–26: 10:00 AM – 6:00 PM
- June 27: 10:00 AM – 4:30 PM
- Venue: Tokyo Big Sight (West Halls),Tokyo,Japan
- Admission: Free for pre-registered trade visitors (B2B professionals only; no public access)
Event Highlights
- Exhibitor Opportunities: Showcase your products and services to a targeted audience of tourism professionals.
- Visitor Experience: Gain insights into new tourism and wellness trends,network with industry leaders,and explore business solutions.
- Concurrent Expos: Seamless access to wellness tourism and marketing innovations under one roof.
- Networking Lounges: Dedicated zones for DMO meetings,investor pitches,and cross-sector collaborations.
What to Expect at the Exhibition
The International Tourism Trade Show Tokyo 2026 will feature a diverse range of exhibitors,including businesses promoting customer attraction,reservation and management systems,labor shortage solutions,and value-added services for tourism and wellness facilities. Attendees will also be able to explore opportunities in workcation and event facilities. Key Focus Areas Include:
- Wellness Tourism: Discover wellness-focused travel agencies,wellness activities,facilities,and regional tourism opportunities.
- Tourism Marketing: Solutions for accommodation providers,municipalities,DMOs (Destination Marketing Organizations),and travel agencies.
- Labor Shortage Solutions: Discover ways to address staffing challenges in the tourism industry.
- Inbound Tourism: Explore strategies to attract international visitors and improve the visitor experience.
Exhibitor Profile
Exhibitors will showcase products and services designed to enhance tourism operations,including:
- Customer Attraction Solutions
- Reservation & Management Systems
- Wellness Tourism Solutions
- Workcation and Event Facilities
- Tourism Marketing Tools and Strategies
- Labor Shortage Solutions
Visitor Profile
The exhibition attracts a wide range of professionals within the tourism and wellness industries,including:
- Accommodations: Hotels,Ryokans,and other lodging providers
- Wellness and Leisure Facilities: Spas,saunas,hot springs,and more
- Transportation Providers
- Municipalities and Tourism Associations
- Travel Agencies and Tour Operators
- Event Facilities and Workcation Providers
International Wellness Tourism Expo (iWT)
This event,a key part of the International Tourism Trade Show Tokyo 2026,will highlight wellness tourism products and services,including:
- Wellness Facilities
- Wellness Activities
- Wellness Travel Agencies
- Medical and Health-focused Tourism
Visitor Profile for iWT Expo
- Travel Agencies
- HR Departments from companies and associations
- Tourism Media (Magazines,TV,Websites)
- Travel Influencers
The Tourism Spectacle
Envision halls buzzing with VR destination previews,AI booking demos,and wellness pop-up experiences—drawing 20,000+ global pros in a fusion of Tokyo’s hospitality heritage and forward-thinking trends. As Asia’s tourism nexus,iTT Tokyo ignites partnerships amid Japan’s ¥50 trillion inbound boom.
How to Attend or Exhibit
For Exhibitors: If you’re interested in exhibiting at the International Tourism Trade Show Tokyo 2026,please contact us at:
- Email: [email protected]
- Phone: +81-3-6739-4124
- Fax: +81-3-4563-2100
For Visitors: To register for the event,please contact us at:
- Email: [email protected]
- Phone: +81-3-6739-4124
- Fax: +81-3-4563-2100
Pre-register online for free badges and session alerts—spots fill fast!
About the Organizer: RX Japan Ltd.
RX Japan is Japan’s largest exhibition organizer,hosting 106 exhibitions annually across diverse sectors,including jewelry,fashion,electronics,energy,and more. With expertise in delivering large-scale,impactful trade shows,RX Japan aims to contribute to the growth of industries,international trade,and economic development in Japan. RX Japan’s Mission:
- Support Exhibitors’ Sales Growth through organized trade events.
- Revitalize Industries by facilitating valuable industry connections.
- Promote Japan as a Business Hub for various sectors.
- Create Economic Impact in host cities through exhibitions.
- Accelerate Global Trade and industry development.
Who Should Attend?
- Tour Operators & Agencies – Sourcing inbound packages and wellness itineraries
- Hotel & Ryokan Owners – Marketing tools and labor tech
- DMOs & Municipalities – Regional promotion strategies
- Wellness Providers – Facility upgrades and health tourism trends
- Influencers & Media – Content opportunities in experiential travel
Travel Tips for Visitors
- From Tokyo Station: JR Yamanote Line to Shimbashi → Yurikamome Line to Kokusai-Tenjijo (~20 mins)
- From Haneda Airport: Tokyo Monorail + Yurikamome (~30 mins)
- Pro Tip: June humidity—light layers; Suica cards for transit and on-site cafes; pre-book hotels in Ariake for shuttle perks
What to Expect?
- Trend Torrent: 300+ exhibitors unveiling VR tours and AI concierges
- Insight Infusion: 50+ seminars on post-pandemic recovery and sustainable inbound
- Connection Catalyst: Speed-matching yielding JV deals
- Global Fusion: Japanese omotenashi syncing with global wellness waves
Don’t miss the chance to be part of this influential fair. Whether you’re a buyer,exhibitor,or innovator,iTT Tokyo 2026 is the essential event for shaping tomorrow’s tourism today.
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