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  • January 11, 2026 at 10:00 am
    Event date:
  • January 12, 2026 at 2:30 pm
    Event end:

History

Ajiro, located in Atami, Shizuoka Prefecture, has thrived as a port town since the Edo period. Its rich maritime culture and culinary traditions have long been celebrated by locals and travelers alike. The Ajiro Onsen Dried Fish Festival honors this heritage, showcasing the region’s specialty of dried horse mackerel, known locally as “aji himono.”

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The festival was established to promote local seafood, support local artisans, and celebrate Ajiro’s unique combination of hot springs and fishing culture. Over the years, it has become a beloved annual tradition, attracting visitors from across Japan who come to enjoy the festival’s food, local produce, and festive atmosphere.

The event also highlights the town’s commitment to community engagement, with hands-on cooking demonstrations, traditional performances, and opportunities to purchase local handicrafts, keeping the Edo-period port town spirit alive.

Overview

The Ajiro Onsen Dried Fish Festival 2026 will take place over two days in mid-January at Umieru Nagahama. Attendees can enjoy free grilled dried horse mackerel, while additional local delicacies such as grilled clams, yakisoba, clam rice, fresh vegetables, and soups made with regional ingredients are available for purchase.

Visitors can also explore stalls featuring handicrafts, souvenirs, and seasonal treats, making it a festival suitable for families, food lovers, and cultural enthusiasts. The event’s festive atmosphere is enhanced by the coastal setting, making it a unique opportunity to experience both the culinary and scenic charms of Ajiro.

Highlights

  • Free grilled dried horse mackerel (aji) for early attendees.
  • Wide variety of local food including yakisoba, clam rice, and soups.
  • Stalls selling fresh vegetables and local handicrafts.
  • Hands-on experience of Ajiro’s traditional seafood culture.
  • Scenic seaside setting at Umieru Nagahama, perfect for photos.

Why Jasumo Recommends?

  • Taste the iconic Ajiro dried horse mackerel, a specialty of Shizuoka.
  • Enjoy a family-friendly coastal festival with a lively atmosphere.
  • Explore local produce, handicrafts, and traditional culinary delights.
  • Perfect for food lovers, photography enthusiasts, and cultural travelers.
  • Experience a historic port town’s New Year festival at its best.

If you are coming to Japan or already in Japan and need assistance—from custom tours and experiences to transportation, ticket booking, or any other travel needs—contact us via the Jasumo contact page.

Schedule

  • Dates: Sunday, January 11, 2026 – Monday, January 12, 2026 (estimated based on previous year)
  • Time: 10:00 AM – 2:30 PM
  • Location: Umieru Nagahama (within Nagahama Seaside Park)

Pricing

  • Admission: Free
  • Food: Free grilled dried horse mackerel available (first-come, first-served). Other food items and crafts are sold separately.

Location

Umieru Nagahama, Atami, Shizuoka Prefecture
Kamitaga, Atami, Shizuoka 413-0101, Japan
Phone: なし

How to Get There:

  • By train: 10-minute walk from Izu-Taga Station on the JR Ito Line
  • By car: On-site parking available

Accommodation Options

Visitors can stay in nearby Atami city or along the Shizuoka coastline. Options include ryokans, hotels, and guesthouses.

Mid-range hotels typically cost ¥8,000–¥15,000 per night, while traditional ryokans with onsen facilities range from ¥15,000–¥30,000 per night. Budget guesthouses start around ¥3,500–¥5,000. Early booking is recommended due to the festival’s popularity.

FAQs

What is the Ajiro Onsen Dried Fish Festival?

It is a coastal festival celebrating Ajiro’s dried horse mackerel (aji himono) and local seafood, featuring free grilled fish, food stalls, and handicrafts.

When is the festival held in 2026?

Estimated dates are Sunday, January 11, and Monday, January 12, 2026, from 10:00 AM to 2:30 PM.

Is there an entry fee?

No, admission is free. The free grilled dried horse mackerel is available on a first-come, first-served basis. Other food and crafts are purchased separately.

What kind of food can I try?

Besides dried horse mackerel, visitors can enjoy grilled clams, yakisoba, clam rice, soups made with local ingredients, and fresh vegetables.

How do I get to the festival?

The festival is a 10-minute walk from Izu-Taga Station on the JR Ito Line. On-site parking is available for those traveling by car.

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