Bishamondo Naked Man Festival, Urasa 2026

• February 21, 2026 at 6:00 pm
  Event date:
• March 10, 2026 at 9:00 pm
  Event end:

History

The Bishamondo Naked Man Festival, known locally as Urasa Hadaka Mairi, has been celebrated for several centuries in the snowy mountains of Niigata Prefecture. Its origins lie in ancient purification rites, where men would expose themselves to the winter elements to demonstrate spiritual devotion and physical endurance. These early rituals were believed to cleanse participants of bad luck and invite blessings for the year ahead.

During the Edo period, the festival became more organized as villagers regularly gathered to pray for a successful harvest and protection from misfortune. The unique tradition of entering the temple half-naked, despite freezing temperatures, became a symbol of bravery and dedication to Bishamonten—the Buddhist deity of warriors and good fortune.

Today, the festival is widely recognized as one of Japan’s “Top Three Bizarre Festivals” because of its intense rituals, powerful imagery, and lively winter atmosphere. Despite modernization, the event retains its raw authenticity and remains deeply rooted in the cultural and spiritual identity of Urasa.

Overview

The Bishamondo Naked Man Festival 2026 will once again enliven the winter nights of Urasa in late February to early March. Visitors will witness impressive scenes as groups of men dressed only in loincloths parade through snow-covered streets, holding giant candles and chanting traditional prayers. The entire area transforms with festival lanterns, food stalls, and excited onlookers bundled up in winter coats.

Upon reaching Bishamondo Temple, the event becomes even more dramatic. Participants plunge into a pool of icy spring water, a powerful purification ritual meant to strengthen the spirit. They then charge into the temple’s main hall, where hundreds of men push, chant, and compete to enter a narrow inner chamber. The steaming hall, lit only by candle flames, creates a mystical and unforgettable atmosphere that reflects the festival’s ancient roots.

Highlights

• Watch the iconic semi-naked procession through snow-covered Urasa
• See participants carry giant candles as offerings to the temple deity
• Witness the dramatic purification plunge into freezing spring water
• Enjoy local festival foods like grilled fish and warm sake from vendor stalls
• Experience one of Japan’s most intense and culturally unique winter traditions

Why Jasumo Recommends?

• A rare and thrilling opportunity to witness a centuries-old purification ritual
• Incredible visuals with snow, candlelight, chanting, and ancient temple surroundings
• Perfect for travelers seeking authentic, non-touristy Japanese experiences
• Local foods and warm drinks give you a real taste of Niigata’s winter culture
• A memorable event great for photography, storytelling, and cultural exploration

If you are coming to Japan or already in Japan and need any type of help—from custom tours and experiences to transportation or booking tickets and more—just contact us using the Contact Us page on Jasumo.

Schedule

The festival is expected to take place from late February to early March 2026.
In previous years, the commencement ceremony has taken place around February 28 at 6 PM, followed by the main event on March 1 starting at 6 PM.

The official 2026 schedule will be released by local organizers closer to the event, so visitors are encouraged to check for updates before planning their trip.

Pricing

Entry to the Bishamondo Naked Man Festival is free of charge.
Food stalls, hot drinks, souvenirs, and parking (when available) may have separate fees.

Location

Bishamondo Temple
Urasa 2495, Minami Uonuma, Niigata 949-7302, Japan

How to Get There

The festival is easily accessible from Urasa Station, located along the JR Joetsu Shinkansen line, making it convenient for visitors traveling from Tokyo or Niigata. The temple is only a short walk from the station, although roads may be icy, so warm footwear is recommended.

Local JR trains also connect Urasa with regional towns. For visitors arriving by car, winter tires are essential due to the heavy snowfall in Minami Uonuma. Public transportation is usually the easier option during the festival.

Accommodation Options

Visitors can stay in Urasa, Minami Uonuma, or nearby areas where a mix of business hotels, Japanese inns, and traditional ryokan are available. Many accommodations offer warm rooms, hearty meals, and relaxing environments ideal for winter travelers.

For those seeking a more traditional Japanese experience, hot spring ryokans in the region provide an excellent retreat after a cold evening at the festival. Room rates typically range from budget-friendly business hotels to mid-range ryokan stays, giving travelers options for every budget.

FAQs

What happens during the Naked Man Festival?

Participants parade through the streets nearly undressed, immerse themselves in icy water, and rush into Bishamondo Temple to complete a purification ritual meant to bring good fortune.

Is the festival suitable for tourists?

Yes, the event welcomes visitors, and many locals enjoy sharing their cultural traditions with travelers. Viewing spots are available outside the temple and along the parade route.

Do I need tickets to attend?

No tickets are required. The festival is free to watch, and you can enjoy the atmosphere and food stalls without any entry fee.

What should I wear to the event?

Warm clothing is essential, as temperatures are very low and the festival takes place at night. Snow boots, gloves, and layered clothing are recommended.

Is photography allowed?

Photography is allowed, and the candlelit scenes are popular with photographers. However, visitors should respect the participants and avoid blocking pathways.

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