Celebrate Kyoto’s Grand Tradition — Experience the Timeless Splendor of Gion Festival 2026!
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Contact Jasumo Now →Celebrate one of Japan’s most iconic and oldest summer festivals — Gion Matsuri, held throughout July in Kyoto. With over 1150 years of tradition, this UNESCO-recognized celebration is deeply rooted in Kyoto’s cultural heritage and is still a vibrant part of the city’s spirit today.
Note: Entry is free for Gion Matsuri.
The Gion Matsuri began in 869 AD, originally as a religious ceremony to appease the gods during an epidemic. Today, it remains a spiritual and cultural keystone for Kyoto, especially for Yasaka Shrine, which oversees the festival’s sacred rites. Each year, a young boy is selected as the divine messenger (chigo). From July 13 to 17, he rides atop one of the floats without ever touching the ground — a symbolic act of purity and protection. While the festival bears the name “Gion”, most of the main events take place outside the Gion district, centered instead around Shijo and Karasuma Streets, across the Kamo River.
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