Overview
Hotel Matsunoi Shurin is a newly renovated boutique hotel that brings the soul of a Japanese Ryokan to the high-energy district of Hyakunin-cho, Shinjuku. The hotel’s name, meaning “Pine Spring Grove,” hints at its mission: providing a tranquil, aromatic escape from the city. Stepping through its entrance, guests are greeted by a signature calming fragrance and modern Japanese aesthetics that contrast sharply with the vibrant “Korea Town” streets outside.
Are you Visiting Japan soon?
Let us make your trip effortless. From tickets and hotels to transport and local guides, we arrange everything for you or your group. Whether it’s a music festival in Tokyo or a business conference in Osaka, our custom travel service ensures you enjoy the event stress-free.
Contact Jasumo Now →This property is highly acclaimed for its “Human Scale” hospitality, where the staff provides personalized care that larger hotels often lack. With a focus on cleanliness, comfort, and sensory relaxation, it has quickly become an “Exceptional” rated destination for travelers who want to be steps away from Shinjuku Station while feeling miles away from the urban noise.
Why Stay at This Hotel?
- Aromatic Sensory Experience: The hotel uses a curated signature fragrance throughout the public spaces to create an immediate sense of calm.
- Modern Ryokan Style: Offers traditional Japanese-style rooms with futons and tatami mats, as well as Western-style beds, all in a contemporary setting.
- Complimentary Guest Lounge: Provides free refreshments throughout the day, including coffee, tea, local snacks, and even evening soba or light meals.
- Exceptional Cleanliness: Consistently receives near-perfect ratings for hygiene and the quality of its recently refurbished interiors.
- Shin-Okubo Convenience: Located just a 2-minute walk from the Yamanote Line, offering the easiest possible access to the rest of Tokyo.
- Lively Cultural Neighborhood: Situated in the heart of Shin-Okubo, famous for its street food, K-pop culture, and international dining scene.
Hotel Information
Hotel Matsunoi Shurin is a small-scale, intimate property (approx. 20 rooms) that focuses on the details. The rooms are designed with an “earthy” palette, featuring high-quality yukatas and premium bath products. While the building is compact and does not feature an elevator, the staff is known for proactively assisting guests with luggage.
The hotel operates with a high level of security and a 24-hour front desk. The lounge serves as the heart of the hotel, where guests can relax with a book and complimentary treats, fostering a cozy, community feel.
Room Types
- Japanese-Style Room: A traditional experience featuring tatami flooring and high-quality futon bedding for a authentic Japanese stay.
- Standard Double/Twin Room: Modern Western-style rooms featuring comfortable beds and sleek, functional furniture.
- Deluxe Double/Triple Room: Significantly more spacious (up to 26 $m^2$), equipped with additional seating and ideal for small families or groups.
- Single Room: A compact but perfectly formed sanctuary for solo travelers seeking comfort and high-speed connectivity.
Why Best Hotel in This City?
Hotel Matsunoi Shurin is the best choice for the “Sensory-Seeking Soul” in Shinjuku City. In a ward known for its massive, sometimes impersonal hotels, Matsunoi Shurin offers a boutique, “slow living” alternative. It is the highest-rated choice for travelers who value a calm atmosphere, local hospitality, and the unique cultural energy of the Shin-Okubo neighborhood.
Strategically, its location allows you to dive into the neon lights of Kabukicho or the shopping of Shinjuku and be back in your silent, fragrant room within 10 minutes.
How to Get Here
From Haneda Airport, take the Keikyu Airport Line to Shinagawa and transfer to the JR Yamanote Line to Shin-Okubo Station (approx. 45 mins).
From Narita Airport, take the Narita Express to Shinjuku Station and either walk (15 mins) or take the Yamanote Line one stop to Shin-Okubo Station.
Location & Transportation
- Nearest station: Shin-Okubo Station (JR Yamanote Line) – 2 min walk / Okubo Station (Chuo-Sobu Line) – 6 min walk.
- District: Shinjuku City (Hyakunin-cho.
- Walking time: ~2 minutes to the main “Korea Town” street / ~10 minutes to Kabukicho.
- Airport access:
- Haneda Airport: ~45 mins via train.
- Narita Airport: ~85 mins via train.
- Subway lines: Yamanote Line (Direct to Shibuya, Harajuku, and Ueno.
- Taxi estimate: ¥1,000–¥1,500 from the main Shinjuku shopping district.
- JR Pass usefulness: Extremely High (Yamanote Line is the most important JR line in Tokyo).
Nearby Attractions
- Korea Town (Shin-Okubo): Explore a world of Korean cosmetics, K-pop merch, and incredible street food like cheese corn dogs and hotteok (1-min walk).
- Ninja Trick House in Tokyo: An interactive experience where you can learn ninja skills and history (7-min walk).
- Samurai Museum: A small but detailed museum showcasing authentic armor and katana swords (8-min walk).
- Okubo Park: Often hosts food festivals and events, such as the famous spicy food festival (3-min walk).
- Kabukicho: Tokyo’s famous nightlife district, home to the Godzilla Head and Golden Gai (10-min walk).
Nearest Convenience Stores
Shin-Okubo is one of Tokyo’s most vibrant residential areas, with convenience stores on almost every corner.
1. 7-Eleven Shinjuku Hyakunin-cho 1-Chome
- Location: 2-minute walk.
- Benefits: Best for international ATMs and a wide selection of Japanese and Korean-influenced snacks.
2. Lawson Shin-Okubo Ekimae
- Location: 3-minute walk.
- Benefits: Convenient for quick daily needs and high-quality Japanese desserts.
3. Seoul Ichiba (Korean Supermarket)
- Location: 4-minute walk.
- Benefits: A massive selection of Korean groceries, instant noodles, and ready-to-eat meals.
How to Access Major Areas in Tokyo
- Access to Shibuya: 9 minutes direct via the JR Yamanote Line.
- Access to Harajuku: 7 minutes direct via the JR Yamanote Line.
- Access to Akihabara: 20 minutes via the Chuo-Sobu Line from Okubo Station.
- Access to Tokyo Station: 20 minutes via the Yamanote Line or Chuo Line.
Best Time to Stay
Spring: Cherry blossoms in nearby Toyama Park or Shinjuku Gyoen are spectacular.
Summer: Enjoy the energy of the many street festivals in Shinjuku and Shin-Okubo.
Year-Round: Perfect for those who want a central hub that feels like a quiet home at the end of the day.
Pros & Cons
Pros:
- Outstanding service and a warm, boutique atmosphere.
- Extremely clean and recently refurbished rooms.
- Free snacks, coffee, and light meals in the lounge.
- Perfect location for the Yamanote Line and Shinjuku nightlife.
Cons:
- No Elevator: Guests must use stairs (though staff will help with bags).
- Soundproofing can be light; earplugs are provided if you are a sensitive sleeper.
- Smaller rooms compared to high-end international chains.
FAQ Section
Q1: Is it hard to find?
It is tucked into a side street off the main road; look for the minimalist Japanese signage near the first alleyway left of the station.
Q2: Can we leave our luggage before check-in?
Yes, the hotel offers free luggage storage for guests arriving early or leaving late.
Q3: Is the lounge really free?
Yes, guests can enjoy a variety of drinks and snacks throughout the day at no extra cost.
Q4: Is the area noisy at night?
While the neighborhood is lively, the hotel is situated on a side street, significantly reducing street noise.
Q5: Are the futons comfortable?
Yes, the hotel uses high-quality, modern futons designed for a restful night’s sleep on tatami floors.
Local Travel Tips
- The Fragrance: Take a moment to enjoy the lobby scent—it’s specifically designed to help your brain transition from “busy city” to “relaxed home.”
- Street Food Crawl: Don’t miss the street food on Okubo-dori; try the “10 Yen Bread” or “Cheese Dakgalbi.”
- Quiet Mornings: The neighborhood is much quieter before 11:00 AM; it’s a great time for a peaceful walk to a local shrine like Meotogi Shrine.
Tourist Reviews
“Stepping into the hotel felt like entering a different world. The fragrance is amazing and the staff are the kindest I’ve met in Japan.”
“Perfect location right next to the train. The free laundry and snacks made our stay so much easier and more affordable.”
“Highly recommend the Japanese-style rooms. They are beautiful, clean, and the bed was surprisingly comfortable. Will definitely return!”
Our Conclusion
Hotel Matsunoi Shurin is the hidden sanctuary of Shinjuku City. It offers a masterful blend of traditional warmth, modern cleanliness, and sensory relaxation. For the traveler who wants to be at the center of Tokyo’s action without sacrificing peace and quiet, this is a premier destination.
Planning a Group Trip to Japan?
From corporate teams to friends traveling together, we create tailor-made travel packages. Enjoy VIP access, curated itineraries, and full support from our local experts. Tell us your plans, and we’ll handle the rest.
Contact Jasumo Now →
Leave a Reply