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January 10, 2026 at 4:30 pm
Event date:
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February 8, 2026 at 11:00 pm
Event end:
History
The Itokawa Promenade Sakura Festival (あたみ桜 糸川桜まつり) has been celebrated for over a decade in Atami City, Shizuoka Prefecture, showcasing the region’s famous Atamizakura, an early-blooming cherry blossom variety. The festival began as a local initiative to promote Atami’s scenic riverside promenade and to attract visitors during the winter months when tourism is typically slower.
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Contact Jasumo Now →Over the years, the festival has grown in popularity, drawing photography enthusiasts, families, and tourists eager to witness the vivid dark pink blossoms against the backdrop of the seaside city. The tradition also highlights local culture, with tea ceremonies, street performances, and evening illuminations, making it both a visual and cultural experience.
The festival’s timing, from early January to early February, provides a unique opportunity to see cherry blossoms during winter, long before most of Japan’s sakura bloom. This has made Atami a must-visit destination for early cherry blossom viewing and winter tourism.
Overview
Held from mid-January to early February, the festival transforms the Itokawa Promenade into a pink wonderland. Each evening, the cherry trees are illuminated from 4:30 PM to 11:00 PM, creating a magical atmosphere perfect for evening strolls or photography.
On weekends and public holidays, visitors can enjoy live music, dance performances, and cherry blossom tea ceremonies, which offer a taste of Japanese hospitality and seasonal culture. The festival combines natural beauty, cultural activities, and scenic city views, providing a rich experience for both locals and travelers.
Highlights
- Stunning early-blooming Atamizakura cherry blossoms along the promenade.
- Night illuminations from 4:30 PM to 11:00 PM.
- Weekend performances including music and dance.
- Cherry blossom tea ceremonies available on weekends and holidays.
- Scenic riverside walks with photogenic views of Atami and the blossoms.
Why Jasumo Recommends?
- Experience cherry blossoms in winter, a rare opportunity in Japan.
- Enjoy illuminated trees along the picturesque Itokawa Promenade.
- Take part in cultural performances and seasonal tea ceremonies.
- Perfect for photography enthusiasts and romantic strolls.
- A serene and festive way to start the new year in Shizuoka.
If you’re coming to Japan or are already here, and need help with custom tours, transportation, or booking tickets, contact us through the Contact Us page on Jasumo.
Schedule
- Dates: Saturday, January 10, 2026 to Sunday, February 8, 2026
- Night Illuminations: Daily, 4:30 PM – 11:00 PM
- Weekend Events & Tea Services: Only on weekends and public holidays
Pricing
- Entry: Free for all visitors
Location
Venue: Itokawa Promenade (糸川遊歩道), Atami City, Shizuoka Prefecture
Address: 8-5 Chuocho, Atami, Shizuoka 413-0015, Japan
Map Points & Nearby Landmarks:
- Atami Station / Kinomiya Station: About 15 minutes on foot to the promenade.
- Promenade Walk: Follows the Itokawa River through central Atami.
- Nearby Attractions: Atami Sun Beach, Atami Castle, local onsen facilities.
Tips: Visit in the evening for illuminations and bring a camera for the best photos. Weekends offer more performances and local tea experiences.
Accommodation Options
Visitors can stay in Atami City, where hotels, ryokans, and onsen resorts provide easy access to the promenade and nearby attractions. Staying locally allows visitors to enjoy both daytime and evening festival experiences.
Average costs range from ¥8,000 to ¥25,000 per night, depending on type and amenities. Early booking is recommended, especially on weekends and during festival dates.
FAQs
When is the Itokawa Promenade Sakura Festival held?
The festival runs from early January to early February, with peak blossoms and illuminations during this period.
Are the cherry blossoms illuminated?
Yes, trees are illuminated daily from 4:30 PM to 11:00 PM, creating a magical evening atmosphere.
Is there an admission fee?
No, entry to the festival is completely free.
How do I get to the Itokawa Promenade?
It’s about 15 minutes on foot from Atami Station or Kinomiya Station.
What activities are available during the festival?
Weekend performances include music, dance, and cherry blossom tea ceremonies for visitors to enjoy.
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