Itoman Fair 2026

• January 21, 2026 at 10:00 am
  Event date:
• January 31, 2026 at 6:00 pm
  Event end:

History

The Itoman Fair is a popular culinary and cultural event held in Itoman, Okinawa Prefecture, celebrating local flavors and regional specialties. While the fair is relatively modern in origin, it has quickly become a highlight for both residents and visitors during the winter months, showcasing the culinary richness of Okinawa and beyond.

Over the years, the event has grown to include contributions from sister cities across Japan, fostering cultural exchange and allowing attendees to explore diverse regional foods in a festive environment. It’s a reflection of Okinawa’s hospitality and its community-driven approach to celebrating local traditions.

The fair emphasizes the combination of gastronomy, community, and tourism, making it a must-visit event for food lovers seeking authentic Japanese culinary experiences.

Overview

The Itoman Fair 2026 is scheduled for late January 2026 (dates not yet confirmed). This two-day event takes place at Michi no Eki Itoman, a local roadside station, and offers a wide range of culinary delights. Visitors can taste Okinawan favorites such as soki soba, fresh seafood, and a variety of desserts, while also sampling regional specialties from sister cities: Atsugi City (Kanagawa), Tano Town (Miyazaki), and Nanyo City (Yamagata).

The fair is a lively celebration of food, culture, and community, ideal for families, couples, and travelers looking to experience authentic Japanese flavors in a relaxed setting.

Highlights

• Taste Okinawan specialties like soki soba and ultra-fresh seafood.
• Sample delicacies from sister cities across Japan.
• Enjoy local desserts and regional treats.
• Family-friendly and casual festival atmosphere.
• Free entry with opportunities for affordable food sampling.

Why Jasumo Recommends?

• Perfect for food lovers exploring Okinawa in January.
• Experience authentic regional cuisine from multiple prefectures.
• Easy access for visitors staying in Naha or nearby areas.
• Ideal for a relaxed day trip or casual foodie outing.
• Opportunity to enjoy a family-friendly local festival.

If you’re coming to Japan or already here, and need help with custom tours, transportation, ticket bookings, or local experiences, just contact us through the Contact Us page on Jasumo.

Schedule

• Dates: Late January 2026 (not yet confirmed)
• Duration: Two-day event

Pricing

• Admission: Free entry
• Food Purchases: Bring yen for food sampling and treats

Location

Venue: Michi no Eki Itoman, 4 Chome−20−4 Nishizakicho, Itoman, Okinawa 901-0306, Japan

How to Get There

The venue is about 20 minutes by car from downtown Naha. On-site parking is available for visitors.

Accommodation Options

Nearby hotels, guesthouses, and vacation rentals in Naha provide convenient access to the event. Staying in the area allows you to explore Okinawa’s culinary scene and attractions before or after the fair.

Average accommodation costs range from ¥6,000 to ¥15,000 per night, depending on the type of lodging and amenities.

FAQs

When will the Itoman Fair 2026 take place?

The event is planned for late January 2026, though the exact dates are not yet confirmed.

Is there an entry fee?

No, entry is free. Food and drinks are available for purchase.

What kind of food is offered at the fair?

Visitors can enjoy Okinawan specialties, desserts, and dishes from the festival’s sister cities across Japan.

Where is Michi no Eki Itoman located?

It is located in Itoman, Okinawa, about 20 minutes by car from downtown Naha.

Is the festival family-friendly?

Yes, the event is casual, family-friendly, and suitable for all ages.

Location