Lake Towada’s Winter Story is the largest and most celebrated winter festival in Tohoku. Nestled in the mountains of central Aomori, Lake Towada is a stunning caldera lake surrounded by nature, creating a magical winter backdrop for the festivities.
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Contact Jasumo Now →The festival began as a small local winter celebration, showcasing regional traditions and gradually expanded to become a major tourist attraction, drawing visitors from all across Japan. Over the years, it has become known for its unique snow and ice sculptures, cultural performances, and community spirit.
Today, the event not only celebrates winter but also highlights the rich cultural heritage of the region, from traditional dances to local music, while offering modern attractions like snow bars and illuminated displays.
Brave the frozen nights and discover a festival of lights, food, and fun at Lake Towada’s Winter Story 2026. Towering snow sculptures of samurai and demons, some over 10 meters high, are illuminated in crimson and blue, creating an enchanting winter wonderland.
The festival runs from late January to late February 2026, with daily events including traditional performances, food tents, pony rides, sledding hills, and unique kamakura igloos transformed into bars or chapels. Each evening ends with a spectacular fireworks show over the lake.
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Lake Towada, Okuse Area, Aomori Prefecture, Japan
Getting There:
Visitors can stay in Towada City or nearby towns, with options ranging from traditional ryokans to modern hotels. Many offer easy access to the festival and winter attractions.
Average accommodation prices range from ¥7,000 to ¥15,000 per night depending on the type and location, providing options for different budgets.
The festival runs from late January to late February, with evenings offering the best views of illuminated snow sculptures and fireworks.
No, entry is free. Shuttle buses and some activities may have a small fee.
No, alcohol is only served to visitors over 20. Non-alcoholic drinks are available for all ages.
Yes, the festival has sledding hills, pony rides, foot baths, and daytime performances suitable for children.
Reservations are required via phone at 0176-23-7765 (Japanese only). The roundtrip fare is ¥1,000.
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