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  • January 21, 2026 at 11:00 am
    Event date:
  • February 28, 2026 at 9:00 pm
    Event end:

History

Lake Towada’s Winter Story is the largest and most celebrated winter festival in Tohoku. Nestled in the mountains of central Aomori, Lake Towada is a stunning caldera lake surrounded by nature, creating a magical winter backdrop for the festivities.

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The festival began as a small local winter celebration, showcasing regional traditions and gradually expanded to become a major tourist attraction, drawing visitors from all across Japan. Over the years, it has become known for its unique snow and ice sculptures, cultural performances, and community spirit.

Today, the event not only celebrates winter but also highlights the rich cultural heritage of the region, from traditional dances to local music, while offering modern attractions like snow bars and illuminated displays.

Overview

Brave the frozen nights and discover a festival of lights, food, and fun at Lake Towada’s Winter Story 2026. Towering snow sculptures of samurai and demons, some over 10 meters high, are illuminated in crimson and blue, creating an enchanting winter wonderland.

The festival runs from late January to late February 2026, with daily events including traditional performances, food tents, pony rides, sledding hills, and unique kamakura igloos transformed into bars or chapels. Each evening ends with a spectacular fireworks show over the lake.

Highlights

  • Giant snow sculptures illuminated at night
  • Kamakura (igloo) bars serving drinks in ice cups
  • Tsugaru shamisen and local dance performances
  • Hot spring foot baths and food tents with local delicacies
  • Nightly fireworks over the lake

Why Jasumo Recommends?

  • Experience one of Japan’s most iconic winter festivals in Tohoku
  • Enjoy unique ice bars and snow igloos for a memorable experience
  • Witness traditional performances like Akita Namahage demons and harvest dances
  • Family-friendly activities like sledding, pony rides, and foot baths
  • Spectacular snow and ice sculptures lit in vibrant colors every night

If you are visiting Japan or already in the country and need assistance with custom tours, transportation, or booking tickets, feel free to contact us via the Jasumo contact page.

Schedule

  • Weekdays: 3:00 PM – 9:00 PM
  • Weekends/Holidays: 11:00 AM – 9:00 PM
  • Closed historically on Tuesdays and Wednesdays (except public holidays)
  • Nightly fireworks at 8:00 PM

Pricing

  • Admission: Free
  • Shuttle Bus (Towada City Art Museum ⇄ Lake Towada): ¥1,000 roundtrip (reservation required, Japanese only)

Location

Lake Towada, Okuse Area, Aomori Prefecture, Japan

Getting There:

  • Take Route 102 from Towada City. Turn left with the lake on your right side; the venue is in the first town you encounter.
  • Shuttle bus available daily from Towada City Art Museum at 4:00 PM, returning at 8:30 PM.

Accommodation Options

Visitors can stay in Towada City or nearby towns, with options ranging from traditional ryokans to modern hotels. Many offer easy access to the festival and winter attractions.

Average accommodation prices range from ¥7,000 to ¥15,000 per night depending on the type and location, providing options for different budgets.

FAQs

What is the best time to visit Lake Towada’s Winter Story?

The festival runs from late January to late February, with evenings offering the best views of illuminated snow sculptures and fireworks.

Is there an entrance fee for the festival?

No, entry is free. Shuttle buses and some activities may have a small fee.

Can I drink at the ice bars if I’m under 20?

No, alcohol is only served to visitors over 20. Non-alcoholic drinks are available for all ages.

Are there family-friendly activities?

Yes, the festival has sledding hills, pony rides, foot baths, and daytime performances suitable for children.

How do I reserve the shuttle bus from Towada City?

Reservations are required via phone at 0176-23-7765 (Japanese only). The roundtrip fare is ¥1,000.

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