March 8, 2026 at 5:35 pm
Event date:
March 9, 2026 at 5:35 pm
Event end:

Discover the Flavor of Japan’s Sake Capital

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Raise your cup and experience the best of Japanese sake at Sake no Jin (酒の陣), Niigata’s premier sake festival! Known as Japan’s “Sake Kingdom,” Niigata hosts this vibrant annual event to showcase its rich brewing heritage, drawing sake enthusiasts from across the country and beyond.

Festival Highlights:

Over 500 Sakes to Taste: Sample a wide variety of premium sakes from more than 90 breweries across Niigata Prefecture – from crisp and dry to rich and aromatic.
Meet the Brewers: Engage directly with master brewers (toji), learn about the intricate art of sake making, and hear the stories behind each unique flavor.
Perfect Pairings: Enjoy local Niigata delicacies carefully curated to complement the sake, including fresh seafood, rice dishes, and traditional sweets.
Cultural Performances: Experience live music, dance, and cultural presentations that celebrate Niigata’s rich traditions and craftsmanship.
Sake Workshops: Deepen your knowledge with seminars on sake brewing, tasting techniques, and food pairing tips.

Event Details:

Dates: March 2026 (Exact dates to be announced)
Location: Toki Messe, Niigata City
Admission: Paid Entry (Advance tickets recommended for sake tastings)

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Why You Should Attend:
Sake no Jin isn’t just a festival – it’s a tribute to Niigata’s legendary sake culture. Whether you’re a seasoned connoisseur or new to the world of sake, this lively event offers an unforgettable journey through the flavors, craftsmanship, and warm hospitality of Niigata.

Mark your calendar and get ready to sip, savor, and celebrate Japan’s finest sake at Sake no Jin 2026!

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