Sweet Potato Expo 2026

• February 11, 2026 at 9:00 am
  Event date:
• February 15, 2026 at 5:00 pm
  Event end:

History

The Sweet Potato Expo is an annual celebration of one of Japan’s most beloved root vegetables. Originating as a small gathering of local farmers, the event has grown into a nationwide showcase highlighting the diversity of sweet potatoes grown across the country.

Over the years, the expo has become a platform for farmers, chefs, and food enthusiasts to share knowledge, recipes, and creative dishes centered around the sweet potato. Attendees can learn about regional varieties and the history of cultivation in different climates.

Today, the expo attracts both locals and tourists, offering a mix of culinary innovation, cultural appreciation, and fun, family-friendly activities focused on the humble yet versatile sweet potato.

Overview

The 2026 Sweet Potato Expo will be held over five days in late February at Saitama Super Arena. This year’s focus will be on sweet potatoes grown in colder regions of Japan, highlighting lesser-known varieties alongside the more familiar ones.

Visitors can explore nearly 30 stalls offering baked sweet potatoes, sweet potato-based desserts, and other creative culinary creations. The event is a delight for food lovers and families, combining tasting experiences with opportunities to learn about Japan’s agricultural heritage.

Highlights

• Nearly 30 stalls showcasing sweet potato varieties and dishes
• Spotlight on cold-region sweet potatoes and unique flavors
• Demonstrations and tastings by expert growers and chefs
• Family-friendly environment with hands-on experiences
• Opportunities to learn about regional cultivation methods

Why Jasumo Recommends?

• Taste unique sweet potato varieties from across Japan
• Learn about cultivation techniques and culinary applications
• Enjoy a fun, family-oriented festival environment
• Discover creative dishes and seasonal specialties
• Centrally located and easily accessible from Tokyo and Saitama

If you are visiting Japan or already in the country and need assistance with custom tours, transportation, or booking tickets, contact us via the Jasumo contact page for support.

Schedule

• Dates: Wednesday, February 11, 2026 – Sunday, February 15, 2026 (5 days)
• Time: Check official website for daily schedules and timed entry slots

Pricing

• General admission: Free entry
• Some tastings or activities may require payment on-site (TBA, based on official 2026 info)

Location

Saitama Super Arena, 8 Shintoshin, Chuo Ward, Saitama 330-9111, Japan

Getting There:

• By Train: About 3 minutes on foot from Saitama Shintoshin Station or 7 minutes from Kita Yono Station
• By Car: Paid on-site parking available (¥400 for first hour, ¥200 per additional 30 minutes)

Accommodation Options

Visitors can stay in Saitama city or nearby Tokyo, with hotels ranging from budget-friendly business hotels to luxury options.

Average costs range from ¥7,000 to ¥20,000 per night, depending on type and location of lodging.

FAQs

Is admission free?

Yes, general entry to the Sweet Potato Expo is free, though some tastings or activities may have a fee.

When is the best time to visit?

Any day during the five-day festival is suitable; check the official website for special events or timed entries.

Are there food stalls?

Yes, nearly 30 stalls will offer baked sweet potatoes, desserts, and other creative dishes.

Can families with children attend?

Absolutely, the festival is family-friendly with hands-on experiences and tasting opportunities.

How do I get to Saitama Super Arena?

It’s a short 3-minute walk from Saitama Shintoshin Station or 7 minutes from Kita Yono Station. Paid parking is available on-site.

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Location