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February 20, 2026 at 9:00 am
Event date:
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February 22, 2026 at 11:00 pm
Event end:
History
The Tokamachi Snow Festival has a rich history dating back to 1950, making it one of Niigata’s longest-running winter events. Tokamachi is renowned for its extremely high snowfall, providing a natural winter playground ideal for snow-based festivities.
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Contact Jasumo Now →The festival was originally established to celebrate the winter season and local culture, bringing together the community through snow sculptures, performances, and competitions. Over the decades, it has grown into a major regional event attracting both domestic and international visitors while maintaining its authentic, local charm.
Snow sculpting in Tokamachi has become a signature element, with residents and artists creating intricate large-scale sculptures that transform the city into a winter wonderland. The festival also highlights traditional Niigata culture, including music, kimono showcases, and local cuisine.
Overview
The Tokamachi Snow Festival 2026 is scheduled for mid-February, running over three days. The festival spans multiple sites across Tokamachi City, giving visitors a chance to explore different snow sculpture areas, enjoy live performances, and participate in interactive activities.
The event features a kimono queen competition, where participants showcase traditional attire, as well as live music performances and cultural demonstrations. Local food stalls and snow plazas (hiroba) offer regional specialties, providing a full winter experience for families, photographers, and tourists alike.
The festival is celebrated as community-driven, providing a more intimate and authentic alternative to larger, commercialized snow festivals in Japan.
Highlights
- Large-scale snow sculptures created by local residents and artists.
- Multiple snow plazas (hiroba) featuring food stalls, games, and activities.
- Kimono queen competition, showcasing traditional attire.
- Live music and cultural performances throughout the festival.
- Fireworks display, illuminating the snow-covered cityscape.
Why Jasumo Recommends?
- Experience one of the highest snowfall areas in Japan.
- Enjoy community-focused festivities, less commercial than larger festivals.
- Capture stunning snow sculptures and scenic winter landscapes.
- Participate in or watch interactive events for all ages.
- Discover local culture, cuisine, and traditions in a snowy setting.
If you’re coming to Japan or already here, and need help with custom tours, transportation, or ticket bookings, contact us via the Jasumo Contact Us page.
Schedule
Official Dates: Friday, February 20 – Sunday, February 22, 2026
Time: Daytime and evening activities, including fireworks in the evening
Pricing
Admission: Free
Extras: Optional purchases at food stalls and souvenir shops
Location
Venue: Tokamachi City, Niigata Prefecture, Japan
Address: 1 Chome-760 Gakkocho, Tokamachi, Niigata Prefecture 948-0022
How to Get There:
- From Tokyo, take the Joetsu Shinkansen to Echigo Yuzawa Station.
- Transfer to the JR Hoku-Hoku Line and get off at Tokamachi Station.
- The main festival area is approximately 20 minutes on foot from the station, with taxis available.
- The visitor information center at Tokamachi Station provides maps, English guidance, and festival details.
Accommodation Options
Visitors can stay in:
- Hotels near Tokamachi Station, offering convenient access to festival sites.
- Guesthouses or ryokans in Niigata Prefecture, for a traditional Japanese experience.
Average nightly rates range from ¥6,000 to ¥12,000, depending on type, facilities, and location. Staying nearby ensures easy access to the festival and evening events.
FAQs
When is the Tokamachi Snow Festival 2026?
The festival runs from Friday, February 20 to Sunday, February 22, 2026.
Where is the festival held?
The event spans multiple sites in Tokamachi City, Niigata Prefecture, with the main venue near Tokamachi Station.
Is there an admission fee?
No, entry is free. Visitors may pay for food, souvenirs, and optional activities.
What are the main attractions?
Visitors can enjoy snow sculptures, snow plazas, kimono queen competitions, live performances, and fireworks.
How do I get to Tokamachi?
- From Tokyo, take the Joetsu Shinkansen to Echigo Yuzawa, then transfer to the JR Hoku-Hoku Line to Tokamachi Station.
- The main venue is 20 minutes on foot from the station, or accessible by taxi.
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