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January 15, 2026 at 9:00 am
Event date:
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January 15, 2026 at 5:00 pm
Event end:
History
The Tokamachi Son-in-Law Throwing Event (十日町市 むこ投げ) is a quirky and historic festival held annually in Niigata Prefecture. This unusual tradition dates back centuries and was originally considered an act of playful retribution when a local man “took” a woman to be his wife.
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Contact Jasumo Now →Over time, the ritual evolved into a symbolic ceremony meant to bless newlyweds with good luck and prosperity in marriage. Today, it has become one of Niigata’s most talked-about winter events, attracting curious visitors from across Japan and overseas.
Held in Matsunoyama Onsen, the festival combines local customs, humor, and celebration, reflecting Japan’s unique blend of cultural heritage and community spirit. The event often includes other local rituals, adding depth and context to the experience.
Overview
The Tokamachi Son-in-Law Throwing Event 2026 will take place on January 15, 2026, at Yakushidou Temple in Matsunoyama Onsen. New grooms are paraded around the venue before being thrown from a 5-meter-high cliff into a snow-covered area, which safely cushions their fall.
The ceremony is a mix of fun and tradition. Participants are encouraged to enjoy a drink of local sake beforehand, adding to the festive atmosphere. Alongside the throwing event, visitors can witness Suminuri (Ash Smearing), another local ritual performed in Matsunoyama Onsen town later in the day.
This unusual but captivating festival is ideal for travelers seeking authentic, offbeat experiences in Japan’s winter season.
Highlights
- New grooms ceremonially thrown from a 5-meter-high snow-covered cliff.
- Traditional parade of the groom around Yakushidou Temple grounds.
- Suminuri (Ash Smearing) ritual in Matsunoyama Onsen town.
- Local sake and winter festivities adding to the celebratory atmosphere.
- Unique winter event attracting both locals and curious international visitors.
Why Jasumo Recommends?
- Experience one of Japan’s quirkiest and most unique winter festivals.
- Witness centuries-old traditions with humorous and cultural significance.
- Perfect for travelers interested in authentic Japanese customs.
- Great opportunity for photography and storytelling.
- Family-friendly viewing areas with festive local surroundings.
If you’re coming to Japan or already in Japan, and need any type of help — from custom tours and experiences to transportation or ticket bookings — just contact us through the Jasumo contact page.
Schedule
Date: Thursday, January 15, 2026
Time:
- Mukonage (Son-in-Law Throwing): Approx. 2:00 PM
- Suminuri (Ash Smearing): Approx. 3:00 PM
Duration: Each activity lasts around 1–2 hours
Pricing
Admission: Free entry
Location
Venue: Yakushidou Temple, Matsunoyama Onsen
Address: 511 Matsunoyamayumoto, Tokamachi, Niigata 942-1432, Japan
How to Get There
- By train and bus: Take the Hokuhoku Line to Matsudai Station, then a 20-minute bus ride to Matsunoyama Onsen.
- By car: About 40 minutes from Shiozawa-Ishiuchi IC on the Kan-Etsu Expressway.
Accommodation Options
Matsunoyama Onsen offers traditional ryokans, hotels, and guesthouses. Visitors can enjoy hot spring baths and local cuisine while staying nearby. Budget options start around 8,000 JPY per night, while mid-range ryokans with onsen facilities typically cost 12,000–20,000 JPY per night. Staying in the area provides easy access to the festival and a relaxing winter getaway.
FAQs
What is the Tokamachi Son-in-Law Throwing Event?
It’s a unique winter festival where newlywed grooms are thrown from a 5-meter-high snow-covered cliff to bless their marriage with luck and prosperity.
When is the 2026 event?
The event is scheduled for Thursday, January 15, 2026, with the throwing ceremony around 2:00 PM.
Is there an entry fee?
No, admission is completely free for all visitors.
How do I get to Matsunoyama Onsen?
Take the Hokuhoku Line to Matsudai Station, followed by a 20-minute bus ride. Alternatively, drive via Shiozawa-Ishiuchi IC (Kan-Etsu Expressway).
Are there other activities besides the throwing ceremony?
Yes, visitors can also watch the Suminuri (Ash Smearing) ritual and enjoy local winter festivities, food, and sightseeing in Matsunoyama Onsen.
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