- Event date:April 1, 2026 at 9:08 am
- Event end:May 6, 2026 at 9:08 am
Every spring, the Toyama Hotaruika Firefly Festival celebrates one of nature’s most breathtaking spectacles—the glowing firefly squid (hotaruika) that light up the waters of Toyama Bay. This rare bioluminescent phenomenon transforms the coastline into a magical blue-glowing wonderland, attracting visitors from all over Japan and beyond.
Why You Shouldn’t Miss It
- Witness a Natural Light Show: See thousands of firefly squid illuminate the waves in a stunning bioluminescent display.
- Exclusive Boat Tours: Take a pre-dawn cruise to witness the firefly squid glowing just beneath the surface.
- Hotaruika Museum & Live Exhibits: Learn about the science and lifecycle of these mystical creatures.
- Fresh Seafood Delicacies: Savor firefly squid sashimi, tempura, and other local seafood specialties.
- Cultural & Festival Activities: Enjoy traditional performances, local crafts, and family-friendly fun.
What to Expect
- Firefly Squid Viewing Tours: Special early-morning boat tours offer an up-close experience of the glowing squid.
- Hotaruika Cuisine Stalls: Try grilled, marinated, and deep-fried firefly squid, along with other Toyama delicacies.
- Local Handicrafts & Souvenirs: Shop for festival-exclusive items, squid-themed merchandise, and marine crafts.
- Interactive Learning Exhibits: Visit the Hotaruika Museum to see live squid and explore marine life displays.
We Recommend These Must-Try Moments
1. From Kanazawa/Toyama: Shirakawago and Takayama Day Tour
Discover the UNESCO-listed Shirakawa-go village and explore the preserved Edo-era streets of Takayama.
This full-day tour includes scenic mountain views, cultural landmarks, and a local lunch.
Perfect for travelers wanting to experience traditional Japan in one day.
2. Kanazawa: World Heritage Shirakawa-go Guided Tour
Join a guided tour to the picturesque village of Shirakawa-go, known for its thatched-roof gassho-zukuri houses.
Learn about rural Japanese life, traditions, and architecture from an expert guide.
Ideal for photography lovers and culture seekers.
3. From Kanazawa: Shirakawa-go, Gokayama and Wood Carving Art
Visit two UNESCO villages—Shirakawa-go and Gokayama—and experience Japan’s intricate wood carving heritage.
Enjoy a hands-on cultural journey through timeless craftsmanship and alpine scenery.
A rich blend of tradition, art, and nature in one day.
4. Kanazawa: Kenrokuen Tea Ceremony Experience
Enjoy a peaceful, authentic tea ceremony in one of Japan’s top three gardens—Kenrokuen.
Learn the art of tea preparation and Japanese hospitality in a traditional setting.
A calming cultural experience surrounded by seasonal beauty.
5. Kanazawa Like a Local: Customized Guided Tour
Explore Kanazawa on a private, fully customizable walking tour tailored to your interests.
Visit hidden gems, historical sites, and local shops with a knowledgeable local guide.
Great for first-time visitors who want a flexible and immersive experience.
Tips for Visitors
- Book Boat Tours in Advance: Spots fill up quickly, so reserve your tour early.
- Arrive Before Dawn: The best time to see the glowing squid is just before sunrise.
- Wear Warm Clothing: Early mornings in Toyama Bay can be chilly, so dress in layers.
- Try Local Specialties: Don’t miss firefly squid dishes, a seasonal delicacy in Toyama.
How to Join
The Toyama Hotaruika Firefly Festival is a must-see for nature lovers, photographers, and seafood enthusiasts. Whether you’re marveling at the glowing squid, enjoying delicious seafood, or learning about Toyama’s marine heritage, this event offers an unforgettable springtime experience!
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