-
February 1, 2026 at 10:00 am
Event date:
-
February 10, 2026 at 8:00 pm
Event end:
History
The Yamagata Snow Festival has been a winter tradition in the Tohoku region for decades, celebrating the beauty and joy of snowy landscapes. Held in Sagae City, the festival brings together locals and tourists to enjoy snow-themed activities, artistic ice and snow sculptures, and vibrant winter illuminations.
Are you Visiting Japan soon?
Let us make your trip effortless. From tickets and hotels to transport and local guides, we arrange everything for you or your group. Whether it’s a music festival in Tokyo or a business conference in Osaka, our custom travel service ensures you enjoy the event stress-free.
Contact Jasumo Now →Over the years, it has grown from a small community event into one of Yamagata Prefecture’s signature winter celebrations, attracting families, photographers, and snow enthusiasts from across Japan. The festival showcases the region’s cultural heritage and natural beauty, while also providing interactive entertainment for all ages.
The festival emphasizes community participation, with local schools and residents helping build snow sculptures, creating a unique collaborative atmosphere that is cherished by attendees year after year.
Overview
Yamagata Snow Festival 2026 will take place at Mogamigawa Furusato Sogo Park, typically over the first weekend of February 2026. Visitors can enjoy a wide variety of activities across the three days, from snow sculpture exhibitions to interactive play areas for children and adults alike.
The festival features the “Shining River” illumination, a magical display of lights reflecting off the snow-covered park. There are also food stalls offering local Tohoku delicacies, a Snow Stage hosting live performances, and family-friendly activities such as snow tubing and other snowland experiences.
This festival is ideal for winter travelers, photographers, and families seeking a full day of outdoor fun in a scenic winter setting.
Highlights
- Snow Sculptures: Beautifully crafted snow and ice creations throughout the park
- Snowland Play Area: Activities like snow tubing and interactive games for children and adults
- Shining River Illumination: Evening light displays that create a magical winter atmosphere
- Snow Stage Performances: Live entertainment including music, dance, and cultural shows
- Fireworks Display: Saturday evening fireworks brighten the winter sky and add a festive touch
Why Jasumo Recommends?
- A perfect winter getaway in Tohoku with family-friendly activities
- Opportunity to photograph snow sculptures and illuminated winter scenery
- Free admission makes it accessible for all visitors
- Engage with local culture and seasonal traditions in Sagae, Yamagata
- Fun for all ages, from children enjoying snow activities to adults appreciating the scenic beauty
If you’re visiting Japan or already here, and need help with custom tours, experiences, transportation, or booking tickets and more — just contact us through the Contact Us page on Jasumo.
Schedule
Dates: Early February 2026 (typically the first weekend)
Duration: 3 Days
Event Timings:
- Friday: 16:30 – 20:00 (Opening night with Snow Stage entertainment and Shining River illuminations)
- Saturday: 10:00 – 20:00 (Snowland play area until 16:30; Shining River lights and fireworks at 19:00)
- Sunday: 10:00 – 16:00 (Snowland activities and Snow Stage performances; Shining River illuminations remain until 21:00)
Pricing
- Admission: Free entry for all visitors
- Food and beverages available at festival stalls (cash accepted)
Location
Venue: Mogamigawa Furusato Sogo Park, Sagae City, Yamagata Prefecture, 991-0041, Japan
How to Get There
- By Public Transport: Free shuttle buses are available from Cherry Land Michi-no-eki, Nisshin Stadium, and JR Sagae Station.
- By Car: Accessible via local roads; parking options are available near the park.
Accommodation Options
Visitors can stay in Sagae City or nearby Yamagata City, which offer a variety of hotels, ryokans, and guesthouses. Staying nearby allows for easy access to the festival and other winter attractions in Tohoku.
Average nightly rates range from ¥7,000 to ¥15,000, depending on accommodation type and amenities. Early booking is recommended, especially during festival weekends.
FAQs
Q1: When does the Yamagata Snow Festival 2026 take place?
The festival is held over the first weekend of February 2026, typically from Friday to Sunday at Mogamigawa Furusato Sogo Park.
Q2: How much does it cost to attend?
Entry to the festival is free. Food, beverages, and optional activities are paid separately at stalls.
Q3: What activities can visitors enjoy?
Guests can enjoy snow sculptures, snow tubing and play areas, live performances at the Snow Stage, the Shining River illumination, and Saturday evening fireworks.
Q4: How can I get to the festival?
Free shuttle buses run from Cherry Land Michi-no-eki, Nisshin Stadium, and JR Sagae Station, making public transport convenient for festival visitors.
Q5: Is the festival suitable for families and children?
Yes! The festival features child-friendly activities such as snow tubing, interactive snow play, and family-focused performances, making it a great winter outing for all ages.
Planning a Group Trip to Japan?
From corporate teams to friends traveling together, we create tailor-made travel packages. Enjoy VIP access, curated itineraries, and full support from our local experts. Tell us your plans, and we’ll handle the rest.
Contact Jasumo Now →
Leave a Reply