Product Description

Explore Tokyo’s iconic seafood culture with a private guided tour of Toyosu and Tsukiji Markets. Witness the world-famous tuna auction, sample fresh seafood delicacies, and discover traditional Japanese kitchenware in an experience perfect for families, couples, and small groups.

Highlights

• Watch the world’s largest tuna auction at Toyosu Market
• Sample sushi, grilled eel, mochi, and other local delicacies
• Shop for authentic Japanese kitchenware, pottery, and knives
• Explore both the modern Toyosu and historic Tsukiji Outer Market
• Enjoy personal insights and recommendations from a local expert guide

Full Description

Start your early morning adventure with a private guide, either from your hotel or Shijō-mae Station, and head straight to Toyosu Market, home to the largest wholesale fish market in the world.

Get a behind-the-scenes look at the famous tuna auction—with an option to enter a lottery for a first-floor observation deck view (see important info below). From either the first or second floor, witness the high-stakes bidding war that supplies Japan’s best sushi restaurants.

After the auction, explore the professional seafood market, where vendors also sell Japanese culinary essentials such as matcha, miso, pickles, sake, and handmade knives. Your guide will help you navigate and recommend spots to taste or purchase items.

Enjoy a traditional Japanese breakfast within the market—choose from sushi, grilled fish, or other regional dishes, depending on your preferences.

Next, take a local bus with your guide to the Tsukiji Outer Market, the historic heart of Tokyo’s seafood and street food scene. Browse local stalls selling fresh sashimi, grilled eel, yakitori, mochi, seasonal produce, and more. The tour also includes a visit to a local shrine, adding a spiritual touch to your culinary journey.

Important Information

Transportation
Public transportation is not available in the early morning. You may need to take a taxi to Toyosu Market. Your guide can meet you at your hotel; taxi fare is not included. Staying in Toyosu, Tsukiji, or Ginza is recommended for convenience.

Tuna Auction Lottery

• The first-floor viewing area requires entry via a lottery system.
• To apply, your tour must be reserved by the 5th of the previous month.
• Even if you don’t win the lottery, you can still observe the auction from the second-floor viewing gallery.
• On the day of the tour, bring your passport or valid ID if you’ve entered the lottery.

Itinerary (Approximate)

• Pickup at your hotel or Shijō-mae Station
• Toyosu Market: Tuna auction and seafood market tour (70 min)
• Breakfast in the market
• Bus to Tsukiji Outer Market (15 min)
• Tsukiji Market: Street food tasting, kitchenware shopping, shrine visit (70 min)
• Tour ends at Tsukiji Outer Market

Pricing

From ¥23,750 per person

Includes

• Private guided tour
• Entry to Toyosu Market
• Food tastings (meals at own expense)
• Local bus transport between markets
• Market recommendations and cultural guidance

Meeting Point

Shijō-mae Station
6-chōme-3 Toyosu, Koto City, Tokyo 135-0061, Japan
(Exact meeting point may vary based on your chosen pickup option)

Reviews

“What a FANTASTIC experience! The auction was so cool and having a private guide was invaluable. Emi was the BEST—sweet, knowledgeable, and made everything easy and fun. DO NOT MISS!”

“Our guide was great and explained everything happening during the auction. The whole experience was well worth the early morning start.”

“We loved our guide Tomoko—so friendly and informative. Despite the cold and rain, she made our morning bright. The auction and market were a highlight of our entire trip!”