Product Description
About the Festival
The Saijo Sake Festival is one of Japan’s largest sake celebrations, attracting 100,000–200,000 visitors annually. Held in Saijo, a historic sake-brewing district in Higashi-Hiroshima, the festival features brewery tours, parades, live music, cultural performances, food stalls, and an incredible variety of over 900 types of sake from across Japan.
Are you Visiting Japan soon?
Let us make your trip effortless. From tickets and hotels to transport and local guides, we arrange everything for you or your group. Whether it’s a music festival in Tokyo or a business conference in Osaka, our custom travel service ensures you enjoy the event stress-free.
Contact Jasumo Now →Festival Highlights
Sake Square (Chuo Park West)
- The ultimate sake tasting experience, featuring 900+ varieties.
- Entry: ¥1,800 (includes a souvenir sake cup and unlimited tastings).
- Additional charge for specialty drinks like sake cocktails.
Brewery Tours & Sake Making Experience
- Guided tours of Saijo’s 10 historic breweries.
- Learn about traditional sake brewing techniques.
- Free sake tastings at select breweries.
Live Entertainment & Cultural Performances
- Osaka-bayashi Parade: Traditional sake brewery symbol is carried from Matsuo Shrine to the main stage.
- Kagura Performances, Taiko Drumming, and Karaoke Contests.
- Women’s Shrine Procession: A unique parade featuring women carrying a portable shrine.
Local Food & Specialties
- Bishu-nabe: A famous local sake-seasoned stew (¥8,400 for a group of 4).
- Various food stalls with Japanese festival delicacies (food purchases require pre-bought festival tickets).
Family-Friendly Activities
- Concerts and performances at Chuo Park East (free entry).
- Games and events for children at select breweries.
We Recommend These Must-Try Moments
1. JR Kansai-Hiroshima Area Pass
Travel unlimited on JR trains across Kansai to Hiroshima for 5 days.
Includes access to the Sanyo Shinkansen (non-reserved seats).
Ideal for exploring cities like Osaka, Kyoto, Kobe, and Hiroshima.
2. Hiroshima Peace Memorial Museum Ticket
Learn about the tragic history and resilience of Hiroshima.
Explore powerful exhibits detailing the atomic bombing.
A moving and educational visit for travelers seeking deeper understanding.
3. Orizuru Tower Admission Ticket in Hiroshima
Enjoy panoramic views of Hiroshima and the Peace Park.
Experience interactive exhibits and fold your own paper crane.
A serene and symbolic stop next to the Atomic Bomb Dome.
4. Hiroshima & Miyajima 1 Day Bus Tour
Visit iconic spots like Itsukushima Shrine on Miyajima Island.
Explore Hiroshima Peace Park and the Atomic Bomb Dome.
A full-day guided journey through history and heritage.
5. Mt. Senkoji Ropeway
Ride the ropeway up to Mt. Senkoji for stunning city and sea views.
Explore the beautiful Senkoji Temple nestled in the hillside.
A peaceful escape above the charming port town of Onomichi.
Important Festival Tips
- Entry to Festival Grounds: Free (except for Sake Square & brewery tours).
- Food & Drink Purchases: Must exchange yen for festival tickets (non-refundable).
- Re-entry Not Allowed: Bring essentials (water, snacks, etc.).
- No Outside Food Allowed (Unofficially Ignored): Many bring their own food.
- Seating: Officially not allowed, but many festival-goers bring tarps & portable chairs.
How to Get There
From Hiroshima Station: Take the JR Sanyo Line to Saijo Station (~30 minutes).
From Saijo Station: The festival area is a short walk from the station.
Online Sake Festival
For those who can’t attend in person, the online festival offers sake delivery from breweries across Japan, allowing sake fans nationwide to participate in tastings and live-streamed events.
Planning a Group Trip to Japan?
From corporate teams to friends traveling together, we create tailor-made travel packages. Enjoy VIP access, curated itineraries, and full support from our local experts. Tell us your plans, and we’ll handle the rest.
Contact Jasumo Now →