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Aoi Matsuri Festival 2026

Aoi Matsuri Festival 2026

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Product Description

Step back in time at Aoi Matsuri, one of Kyoto’s three great festivals, celebrated for its majestic Heian-period procession and deep historical significance. Taking place annually on May 15, this centuries-old event features a regal parade of nobles, court ladies, and ox-drawn carriages, all dressed in splendid Heian-era (794-1185) attire. The festival’s name, “Aoi” (hollyhock), comes from the sacred leaves adorning the costumes and decorations, believed to bring divine protection and good fortune.

Why You Shouldn’t Miss It

  • A Stunning Historical Procession: Watch 500+ participants in silk robes, riding horses, and carrying sacred offerings in a grand parade from Kyoto Imperial Palace to Shimogamo and Kamigamo Shrines.
  • Rich Cultural Significance: This festival dates back over 1,400 years, originating as an imperial ritual to appease the deities of the Kamo Shrines and pray for good harvests.
  • Elegant & Traditional Atmosphere: Experience a rare glimpse into Kyoto’s refined courtly traditions, complete with Shinto rituals, music, and dance.
  • Perfect for Photography & Cultural Enthusiasts: Capture the graceful Heian-era costumes, serene shrine settings, and the aesthetic beauty of Kyoto in spring.

What to Expect

  • The Grand Parade (Roto-no-Gi): Starting at 10:30 AM from Kyoto Imperial Palace, the 8 km procession moves slowly toward Shimogamo Shrine (11:40 AM) and then reaches Kamigamo Shrine (3:30 PM).
  • Imperial Envoy & Saio-Dai: The festival’s highlight is the Saio-Dai, a noblewoman chosen to represent the Imperial Family, wearing a dazzling 12-layered kimono (Jūnihitoe).
  • Shinto Rituals & Offerings: Witness sacred horse races, purification ceremonies, and prayers for prosperity at the shrines.
  • Traditional Food & Kyoto Crafts: Enjoy local Kyoto delicacies, tea ceremonies, and artisanal souvenirs at nearby markets.

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Tips for Visitors

  • Arrive Early to secure a good viewing spot, especially at Kyoto Imperial Palace or along the Kamo River.
  • Dress Comfortably & Bring Sun Protection, as May can be warm in Kyoto.
  • Consider Booking a Guided Tour to learn more about the festival’s historical background and significance.
  • Respect Shinto Customs, such as bowing at shrines and following photography guidelines.

How to Join
The Aoi Matsuri Festival is free to watch along the parade route, but paid seating options are available for prime viewing spots. Whether you’re a history lover, cultural enthusiast, or first-time visitor to Kyoto, this elegant festival is an unforgettable experience that brings the splendor of Japan’s imperial past to life!