Product Description

Step back in time at Aoi Matsuri, one of Kyoto’s three great festivals, celebrated for its majestic Heian-period procession and deep historical significance. Taking place annually on May 15, this centuries-old event features a regal parade of nobles, court ladies, and ox-drawn carriages, all dressed in splendid Heian-era (794-1185) attire. The festival’s name, “Aoi” (hollyhock), comes from the sacred leaves adorning the costumes and decorations, believed to bring divine protection and good fortune.

🔥 Why You Shouldn’t Miss It
✔ A Stunning Historical Procession: Watch 500+ participants in silk robes, riding horses, and carrying sacred offerings in a grand parade from Kyoto Imperial Palace to Shimogamo and Kamigamo Shrines.
✔ Rich Cultural Significance: This festival dates back over 1,400 years, originating as an imperial ritual to appease the deities of the Kamo Shrines and pray for good harvests.
✔ Elegant & Traditional Atmosphere: Experience a rare glimpse into Kyoto’s refined courtly traditions, complete with Shinto rituals, music, and dance.
✔ Perfect for Photography & Cultural Enthusiasts: Capture the graceful Heian-era costumes, serene shrine settings, and the aesthetic beauty of Kyoto in spring.

🎌 What to Expect
🔹 The Grand Parade (Roto-no-Gi): Starting at 10:30 AM from Kyoto Imperial Palace, the 8 km procession moves slowly toward Shimogamo Shrine (11:40 AM) and then reaches Kamigamo Shrine (3:30 PM).
🔹 Imperial Envoy & Saio-Dai: The festival’s highlight is the Saio-Dai, a noblewoman chosen to represent the Imperial Family, wearing a dazzling 12-layered kimono (Jūnihitoe).
🔹 Shinto Rituals & Offerings: Witness sacred horse races, purification ceremonies, and prayers for prosperity at the shrines.
🔹 Traditional Food & Kyoto Crafts: Enjoy local Kyoto delicacies, tea ceremonies, and artisanal souvenirs at nearby markets.

🎯 Tips for Visitors
✔ Arrive Early to secure a good viewing spot, especially at Kyoto Imperial Palace or along the Kamo River.
✔ Dress Comfortably & Bring Sun Protection, as May can be warm in Kyoto.
✔ Consider Booking a Guided Tour to learn more about the festival’s historical background and significance.
✔ Respect Shinto Customs, such as bowing at shrines and following photography guidelines.

🎟 How to Join
The Aoi Matsuri Festival is free to watch along the parade route, but paid seating options are available for prime viewing spots. Whether you’re a history lover, cultural enthusiast, or first-time visitor to Kyoto, this elegant festival is an unforgettable experience that brings the splendor of Japan’s imperial past to life!