The Saidaiji Eyo Hadaka Matsuri, commonly known as the Naked Man Festival, is one of Japan’s oldest and most fascinating festivals, with a history spanning several centuries. Held in Okayama Prefecture, this unique Shinto event is steeped in tradition and symbolizes perseverance, luck, and the communal spirit of the local people.
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Contact Jasumo Now →Thousands of men, clad only in traditional Japanese loincloths called fundoshi, brave the freezing February temperatures to compete for sacred bamboo sticks, known as Shingi. These sticks are believed to bring prosperity and good fortune for the year to anyone who manages to grab one. Over time, the festival has become a magnet for both locals and international visitors eager to witness or participate in this extraordinary event.
The festival has its roots in ancient rituals meant to purify participants and the community, transforming the harsh winter into a celebration of endurance and luck. Despite its chaotic appearance, it follows strict traditional protocols, blending spiritual significance with adrenaline-pumping excitement.
The Saidaiji Naked Man Festival 2026 will be held on Saturday, February 21, 2026, at the Saidaiji Kannon-in Temple in Okayama. The festival begins in the mid-afternoon with community events such as the Shounen Hadaka Matsuri, Mochi Nage (rice cake throwing), Gofukuzutsu Soudatsu, and Houzutsu Soudatsu.
As evening approaches, stage performances, drum shows, and fireworks along the nearby Yoshii River create a lively, festival-like atmosphere. The climax, Shingi Touka, begins at 10:00 PM when thousands of men scramble for the sacred Shingi sticks amid near-total darkness, generating an electrifying experience of chaos and excitement.
For those wishing to participate, festival kits costing ¥3,000 include the loincloth, tabi socks, and changing area access. This provides a fully authentic experience for adventurous visitors seeking to take part in one of Japan’s most unique cultural events.
If you are visiting Japan or already in the country and need assistance with custom tours, transportation, or ticket reservations for the festival, contact us at Jasumo through our contact page for personalized support.
Saturday, February 21, 2026
Advance reserved seating: ¥5,000; standing in designated areas: ¥500–1,000
Participation kit for running the festival: ¥3,000
Saidaiji Kannon-in Temple, 3-8-8 Saidaijinaka, Higashi-ku, Okayama-shi, Okayama, Japan
By train: Take the JR Ako Line to Saidaiji Station; the temple is a 10-minute walk south of the station.
By car: Local parking is available near the temple, but the festival attracts large crowds, so public transport is recommended for convenience.
Okayama offers a range of accommodation, including budget hotels, mid-range inns, and guesthouses. Prices typically range from ¥5,000–¥12,000 per night depending on type and season.
Staying near Okayama Station or downtown areas provides easy access to the festival, restaurants, and local attractions. Early booking is recommended, as the festival weekend draws significant domestic and international visitors.
Yes, anyone can participate if they register in advance and purchase a festival kit (¥3,000) which includes the loincloth and changing access.
The Shingi Touka begins at 10:00 PM, when the sacred bamboo sticks are thrown into the crowd.
Temperatures are typically around 0°C (32°F), so participants should be prepared for the cold, especially those running in the festival.
Yes, reserved seating (¥5,000) and standing areas (¥500–1,000) are available near the temple for safe and comfortable viewing.
Absolutely. While the main scramble is intense, there are community events, drum performances, and shopping streets like Gofuku-dori that families can enjoy safely.
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