Kichiro Tanaka is Content Manager at Jasumo, the Tokyo-based consultancy that helps international visitors experience Japan without the barriers. He oversees Jasumo's event listings and guides, making sure every page gives overseas visitors accurate dates, venue details and ticket information, and explains clearly the practical steps (Japanese-only registration, phone verification, payment, ticket collection) that can stand between a visitor and the event. He works with Jasumo's ticket and concierge desk in Tokyo, so that what is published reflects how things actually work on the ground.
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June 1, 2026 at 1:52 pm
Event date:
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September 14, 2026 at 1:52 pm
Event end:
The Saijo Horoyoi Stroll Coupon is a special tasting pass where you can experience the historic brewing district of Saijo in Hiroshima Prefecture, visit the town’s famous sake breweries, and enjoy the local food scene.
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Contact Jasumo Now →Table of contents
- The Story of Saijo Sake Brewery Street: Saijo Horoyoi Stroll Coupon
- Why Experience it Live: Saijo Horoyoi Stroll Coupon
- Current Edition — 2026 Dates, Venues, and Tickets
- Why Book Through Jasumo: Saijo Horoyoi Stroll Coupon
- How It Works
- Frequently Asked Questions: Saijo Horoyoi Stroll Coupon
- Venue & Access
- Sold-Out Notice (Swap-In Block): Saijo Horoyoi Stroll Coupon
- Related Links:
The Story of Saijo Sake Brewery Street: Saijo Horoyoi Stroll Coupon
Saijo is one of Japan’s top sake-producing regions along with Nada in Kobe and Fushimi in Kyoto and is located in the city of Higashihiroshima. The district’s character is unique in part because of its geology and geography. Saijo is located in a high-elevation basin and enjoys clean, cool mountain air and an abundant underground water table fed by natural springs during the winter brewing season. The local water, known as shikomi-sui, is medium-soft, requiring specialized low-temperature fermentation techniques pioneered by local master brewers (toji) in the late nineteenth century.
The physical heart of this heritage is Saijo Sake Brewery Street (Saijo Sakagura-dori), a preserved architectural zone characterized by distinctive red-brick chimneys, white-plaster walls, and dark timber facades. Along this compact thoroughfare, several historic breweries operate in close proximity. But those old breweries still produce every style of sake, from light and dry to full-bodied and fruity Junmai Daiginjo.
The Horoyoi Stroll Coupon (Saijo Sakagura-dori Horoyoi Sanpo Coupon) is designing to give visitors a structuring yet flexible way to experience the area. Rather than restricting guests to a single guided tour, the coupon acts as a multi-venue tasting passport. Holders can wander between participating breweries and local establishments at their own pace, redeeming ticket vouchers for curated pours of regional sake, non-alcoholic specialty beverages, or regional snacks that complement the beverages. It serves as an accessible entrance point into the culture of Japanese artisanal brewing, offering non-resident visitors an easy route to sample rare local releases that are rarely exported abroad.
Why Experience it Live: Saijo Horoyoi Stroll Coupon
Visitors who come to Saijo in person get to experience the living history of Japanese sake culture. While walking along the stone-paved streets, visitors may drink fresh water directly from the brewery wells, inhale the scent of steaming rice when the production is in operation, and talk to the staff who are running the production process.
The Horoyoi Stroll Coupon makes this trip even better as it takes care of the language and payment issues at each tasting counter. For foodies passing through Hiroshima Prefecture, it is a must-add itinerary stop offering a laid-back, self-guided tasting tour of one of Japan’s most historic brewing enclaves.
Current Edition — 2026 Dates, Venues, and Tickets
The Horoyoi Stroll Coupon is valid for use throughout the summer and early-autumn season.
[Monday, 1 June 2026 – Monday, 14 September 2026] — Saijo Sake Brewery Street, Hiroshima (Flexible hours)
| Ticket Category | Available Seats / Vouchers | Price Range (JPY) | Price Range (USD, ref.) |
|---|---|---|---|
| General Admission Stroll Coupon | Open Voucher Pass | ¥1,500 – ¥3,500 | $10 – $24 |
Note: Ticket prices change over time with availability and demand and are confirming at the time of inquiry. USD conversions are provided for reference only.
This pass is issued exclusively as an electronic Smart Ticket (SmaTicket). Physical paper tickets are not issuing for this event. Purchasers must possess a smartphone capable of displaying the electronic pass upon arrival at participating venues in Saijo. The ticket window opens on Sunday, 31 May 2026, and runs on a first-come, first-served basis.
To secure your preferred dates for the Saijo Horoyoi Stroll Coupon, please contact Jasumo. Kindly have your preferred date of visit, the name of the venue or event, and the total number of guests in your party ready when submitting your enquiry.
Why Book Through Jasumo: Saijo Horoyoi Stroll Coupon
Access
Ticketing for regional events like the Saijo Horoyoi Stroll Coupon relies heavily on Japanese digital platforms, complex smartphone apps, and domestic registration systems. Jasumo secures your tickets through our broad network of trusted sources—including official platforms, event organizers, and verified secondary channels—ensuring you receive valid entry without navigating local registration barriers.
Communication
The booking and verification process for Japanese electronic tickets is conducting strictly in Japanese. Jasumo manages all communications with ticketing providers and event organizers on your behalf, providing clear updates and instructions in English throughout.
Payment
Overseas credit cards are frequently rejected by Japanese ticketing merchants. Jasumo processes transactions through established local payment channels, allowing you to pay simply and securely using your preferred international payment method. Every ticket is thoroughly authenticating as genuine, and digital or physical items are delivering directly to your smartphone or accommodation in Japan via local courier or post where necessary. A service fee applies to cover administrative processing, which will detail when you contact our team.
How It Works
- Submit an Enquiry: Contact Jasumo with the event name, desired date, venue, and number of tickets required. PDF
- Receive Confirmation: Our team verifies availability and provides a transparent quote confirming the total price. PDF
- Secure and Receive: Once payment is making, we purchase, authenticate. And deliver your electronic tickets or vouchers directly to you, providing continuous English support until your visit. PDF
Frequently Asked Questions: Saijo Horoyoi Stroll Coupon
Saijo Sake Brewery Street is located immediately outside JR Saijo Station on the JR Sanyo Main Line. From Hiroshima Station, take the local JR Sanyo Line train directly to Saijo Station. Which takes approximately 35 to 40 minutes. The historic brewery strip begins less than a two-minute walk from the station’s south exit.
This event uses the digital Smart Ticket (SmaTicket) system. The ticket is loaded onto your smartphone, which you will present at participating brewery locations to redeem for tasting pours and regional products.
No, the pass operates as a flexible voucher during the validity period between June 1st and September 14th, 2026. However, individual brewery opening hours and tasting counter operations vary, so visiting during standard business hours (typically 10:00 to 16:00) is recommended.
Yes, a standard platform usage fee of ¥2,500 per ticket applies to cover operational and administrative costs. The total ticket price, along with any applicable service fees, will be confirmed in full when you initiate your enquiry with Jasumo.
While the general release period spans several months, ticket allocations for peak summer weekends can sell out or close early. Booking through Jasumo in advance ensures your digital vouchers are secured prior to your arrival in Hiroshima.
Venue & Access
- Location: Saijo Sake Brewery Street (Saijo Sakagura-dori), Higashihiroshima, Hiroshima Prefecture. PDF
- Nearest Station: JR Saijo Station (JR Sanyo Main Line). PDF
- Landmarks: Higashihiroshima City Tourist Information Center, Kamotsuru Sake Brewery, Kamoizumi Sake Brewery. PDF
Sold-Out Notice (Swap-In Block): Saijo Horoyoi Stroll Coupon
Official direct sales for the Saijo Horoyoi Stroll Coupon 2026 have concluded. However, limited ticket inventory may still be obtained through our extensive network and verified resale channels, with every ticket fully authenticated by our team. Please contact Jasumo with your requested date, party size, and details to request a live check on ticket availability or to join our alert list for upcoming editions.
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