Tokyo Auto Salon 2026

• January 9, 2026 at 8:38 pm
  Event date:
• January 11, 2026 at 8:38 pm
  Event end:

Gear up for Tokyo Auto Salon 2026, one of the world’s largest and most thrilling custom car exhibitions! Held annually at Makuhari Messe, this high-octane event is a must-visit for automotive enthusiasts, industry professionals, and tuning fanatics. Unlike the Tokyo Motor Show, which focuses on street-legal production vehicles, the Auto Salon is all about modified cars, performance tuning, and motorsport technology.

Why Attend?

• Incredible Car Displays: Explore a stunning collection of customized cars, concept vehicles, and aftermarket modifications from top brands.
• Tuning & Performance Innovations: Discover the latest in engine tuning, body kits, and high-performance auto parts from Japan and beyond.
• Live Demos & Motorsport Action: Watch drift exhibitions, racing showcases, and live demonstrations from pro drivers.
• Meet Industry Icons & Models: Get up close with booth models, auto influencers, and motorsport legends.
• Shop Exclusive Auto Parts & Merchandise: Find limited-edition accessories, performance upgrades, and event-exclusive gear.

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Tips for Hatsumode Visitors

Since the Tokyo Auto Salon happens in early January, it coincides with Hatsumode, the first shrine visit of the year, a deeply rooted Japanese tradition. If you plan to experience Hatsumode while attending the Auto Salon, here are some tips:

What to Expect During Hatsumode?

• Crowds at Major Shrines: Expect large crowds at Meiji Shrine (Tokyo), Sensoji Temple (Asakusa), and Naritasan Shinshoji Temple near Chiba.
• Purification Rituals: Many visitors purify their hands and mouths at the shrine entrance before offering prayers.
• Fortune-Telling (Omikuji): Get a paper fortune to see what the new year has in store for you.
• Buying Lucky Charms: Purchase omamori (protective charms) for good luck, health, or business success in the coming year.
• Street Food & Festival Atmosphere: Enjoy traditional food stalls selling favorites like takoyaki, yakitori, and amazake (sweet rice wine).

Hatsumode Tips

• Visit Early in the Morning or Late at Night to avoid peak crowds.
• Carry Cash, as many shrine shops and food stalls don’t accept credit cards.
• Dress Warmly, as January in Japan can be chilly.
• Respect Shrine Etiquette, such as bowing before entering and following proper handwashing rituals.

Get Your Tickets
The event is open to the public, and tickets can be purchased online in advance. With an estimated attendance of 336,100 people and a projected event spend of $52.4 million USD, Tokyo Auto Salon 2026 promises an electrifying experience for all car lovers.

Features

• English menu
• English-Speaking Staff
• General Amenities
• Health & Wellness

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Location